(800) 846-1279 | fax: 855-385-7969

Privacy Policy

Last Updated and Effective Date: 11/30/2023

The Universal Group, Inc. DBA: Life Systems International (“LSI,” “the Company,” “We,” “Us,” or “Our”) operates the website (the “Site”).

Table of Contents


We understand that you are aware of and care about your own personal privacy interests, and we take that seriously. This Privacy Notice describes LSI’s policies and practices regarding its collection and use of your personal data and sets forth your privacy rights. We recognize that information privacy is an ongoing responsibility, and so we will, from time to time, update this Privacy Notice as we undertake new personal data practices or adopt new privacy policies.

How we collect and use (process) your personal information

LSI collects personal information about its website visitors and customers. With a few exceptions, this information is generally limited to:

  • name
  • job title
  • employer name
  • work address
  • work email
  • work phone number

We use this information to provide prospects and customers with services.

We do not sell personal information to anyone and only share it with third parties who are facilitating the delivery of our services.

From time to time, LSI receives personal information about individuals from third parties. Typically, information collected from third parties will include further details on your employer or industry. We may also collect your personal data from a third-party website (e.g. LinkedIn)

Use of the LSI Website

As is true of most other websites, the Site collects certain information automatically and stores it in log files. The information may include internet protocol (IP) addresses, the region or general location where your computer or device is accessing the internet, browser type, operating system and other usage information about the use of LSI’s website, including a history of the pages you view. We use this information to help us design our Site to better suit our users’ needs. We may also use your IP address to help diagnose problems with our server and to administer our website, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences.

LSI has a legitimate interest in understanding how members, customers and potential customers use its website. This assists LSI with providing more relevant products and services, with communicating value to our sponsors and corporate members, and with providing appropriate staffing to meet member and customer needs.


Cookies and tracking technologies

LSI website uses tracking technologies such as beacons, tags, and scripts to collect and track information and to improve and analyze the Site. LSI uses Cookies and similar tracking technologies to track activity on the Site and store certain information. The technologies We use may include:

Cookies or Browser Cookies. A cookie is a small file placed on your device. You can instruct your browser to refuse all Cookies or indicate when a Cookie is being sent. Unless you have adjusted your browser setting to reject Cookies, the Site may use Cookies. However, if you do not accept Cookies, you may not be able to use some parts of the Site.

Flash Cookies. Certain features of the Site may use locally stored objects (or Flash Cookies) to collect and store information about your preferences or your activity on the Site. Flash Cookies are not managed by the same browser settings as those used for Browser Cookies.

Web Beacons. Certain sections of the Site may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit LSI, for example, to count users who have visited those pages and for other related website statistics such as recording the popularity of a specific section and verifying system and server integrity.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser.

LSI uses both Session, and Persistent Cookies for the purposes set out below:

Necessary / Essential Cookies
Type: Session Cookies
Administered by: LSI
Purpose: These Cookies are essential to provide you with website services available through the Site. These Cookies help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the website services you have requested cannot be provided, and LSI only uses these Cookies to provide these website services.

Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: LSI
Purpose: These Cookies identify if users have accepted the use of cookies on the Site.

Functionality Cookies
Type: Persistent Cookies
Administered by: LSI
Purpose: These Cookies allow LSI to remember choices you make when using the website, such as remembering your login details or language preference. The purpose of these Cookies is to provide you with a more personal experience and avoid having to re-enter your preferences every time you use the Site.

You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of the Site.

Sharing information with third parties

The personal information LSI collects from you is stored in one or more databases hosted by third parties located in the United States. These third parties do not use or have access to your personal information for any purpose other than cloud storage and retrieval. On occasion, LSI engages third parties to send information to you, including information about our products, services, and events.

We do not otherwise reveal your personal data to non-LSI persons or businesses for their independent use unless: (1) you request or authorize it; (2) it’s in connection with LSI-hosted and LSI co-sponsored conferences as described above; (3) the information is provided to comply with the law (for example, compelled by law enforcement to comply with a search warrant, subpoena, or court order), enforce an agreement we have with you, or to protect our rights, property or safety, or the rights, property or safety of our employees or others; (4) the information is provided to our agents, vendors or service providers who perform functions on our behalf; (5) to address emergencies or acts of God; or (6) to address disputes, claims, or to persons demonstrating legal authority to act on your behalf. We may also gather aggregated data about our services and website visitors and disclose the results of such aggregated (but not personally identifiable) information to our partners, service providers, advertisers, and/or other third parties for marketing or promotional purposes.

The LSI website connects with third-party services such as LinkedIn and YouTube. If you choose to share information from the LSI website through these services, you should review the privacy policy of that service. If you are a member of a third-party service, the aforementioned connections may allow that service to connect your visit to our Site to your personal data.

Data Subject rights

This Privacy Notice is intended to provide you with information about what personal data LSI collects about you and how it is used.

If you wish to confirm that LSI is processing your personal data or to have access to the personal data LSI may have about you, please contact us.

You may also request information about: the purpose of the processing; the categories of personal data concerned; who else outside LSI might have received the data from LSI; what the source of the information was (if you didn’t provide it directly to LSI); and how long it will be stored. You have a right to correct (rectify) the record of your personal data maintained by LSI if it is inaccurate. You may request that LSI erase that data or cease processing it, subject to certain exceptions. You may also request that LSI cease using your data for direct marketing purposes. In many countries, you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how LSI processes your personal data. When technically feasible, LSI will—at your request—provide your personal data to you.

Reasonable access to your personal data will be provided at no cost. If access cannot be provided within a reasonable time frame, LSI will provide you with a date when the information will be provided. If, for some reason, access is denied, LSI will provide an explanation as to why access has been denied.

For questions or complaints concerning the processing of your personal data, you can email us at

Data storage and retention

Your personal data is stored by LSI on its servers and on the servers of the cloud-based database management services LSI engages, located in the United States. LSI retains service data for the duration of the customer’s business relationship with LSI and for a period of time thereafter, to analyze the data for LSI’s own operations and for historical and archiving purposes associated with LSI’s services. LSI retains prospect data until such time as it no longer has business value and is purged from LSI systems. All personal data that LSI controls may be deleted upon verified request from Data Subjects or their authorized agents. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact us at:

Notice to California Residents

The California Consumer Privacy Act (CCPA) and Consumer Privacy Rights Act (CPRA) provide certain rights for residents of California. Your rights under these laws include the following:

  • Right to be informed
  • Right to erasure
  • Right to opt-out
  • Right to opt-in
  • Right to non-discriminatory treatment
  • Right to initiate a private cause of action
  • Right to correct
  • Right to limit use and disclosure

You may choose to exercise these rights at any time by contacting LSI at To protect your privacy and maintain security, LSI takes steps to verify your identity before granting access to your personal information or complying with a request submitted by you. To verify a request, we may require information from you that is reasonable in relation to the personal information requeseted. If LSI, for some reason, denies your request, LSI will provide a clear explanation as to why the request was denied.

Children’s data

We do not knowingly attempt to solicit or receive information from children.


LSI may use third-party Site Providers to monitor and analyze the use of the Site.

Google Analytics is a web analytics site offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of the Site. This data is shared with other Google sites. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Site available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about your activity on the Site.

For more information on the privacy practices of Google, please visit the Google Privacy Terms web page:

Changes to this Privacy Policy

LSI may update this Privacy Policy from time to time. Notification of any changes to this policy will be communicated by posting the new/changed Privacy Policy on this page.

LSI will post a prominent notice on the Site before the change becomes effective and update the “Last Updated and Effective Date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when posted on this page.

Questions, concerns, or complaints

If you have questions, concerns, complaints, or would like to exercise your rights, please contact us at:

(800) 846-1279